Email Marketing

One of the most effective ways to maintain communication with your customers is via email marketing. By targeting customers, you can make sure that they receive the message from you that is the most appropriate. And even better - it is one of the most cost-effective methods of instigating interactions with your customers.

Choosing an Email Marketing Solution

Email Marketing can often seem deceptively simple at the onset and then rapidly become overwhelming complex. Mettler Solutions has experience in helping smaller companies define and implement an email marketing strategy. Here are a few of the steps that we will take with you.

• Define what your goals are for email marketing - to retain customers, increase sales, provide support?
• Define what characteristics of email marketing you need to have in order to support your goals. This includes (but is not limited to) some of the following questions:
  • How do you want to be able to target your customers - by age, geographical area, etc.
  • What statistics do you want to track to measure the success of your email marketing campaigns?
  • What basic information or reports do you want to be able to see?
  • What formats do you want to support - plain text, HTML, AOL, Mulitpart?
  • How user-friendly - enough so that non-technical people can use it? Will it take care of unsubscribes and bounces?
  • Do you want to be able to send personalized emails?
  • How much do you want to spend?
• Decide which of the four basic email marketing options to use for creating, sending, and monitoring your email marketing campaigns.
• Choose which company/system to implement
• Develop and carryout an implementation plan that addresses subscribers, email design, systems and methods of measuring the success of your campaigns.

Our Experience

Mettler Solutions has over three years of experience with email marketing campaigns that covers all facets of the process from sending out 3 million subscription emails a day to targeting small niches for email marketing campaigns.